10 YEARS OF TAILOR-MADE COMMUNICATION
They are there, waiting for you and expecting great things from you: the “round” anniversaries! Ten, twenty, thirty, etc., etc. These are the moments when everyone almost pretends celebrations and heartfelt speeches. I fully agree with the celebrations, and I would like to have a party every year as if it were always a “round” anniversary. On the heartfelt speeches, however, I am a bit intolerant. They seem to me like those moments of those imposed anniversaries that for some reason you are forced to attend… so I go straight to the point: I am happy, infinitely happy with this goal and these first 10 years and I feel immense gratitude to all those who have walked (well, run most of the times) with me on this journey! I want to express these feelings with an immense THANK YOU, a simple word but never repeated enough.
My mother’s statement – “Everybody is made in a different way” – is still valid. In fact, I have experienced first-hand that the ‘one size fits all’ principle in communication, as well as in clothes, is not very applicable: the reality is that one size doesn’t suit at all. I hope that the next 10 years will still be like these first 10: intense and always accompanied by all the wonderful people who have followed and supported me.
“Everybody is made in a different way“: this is the ill-formed leitmotif of my mother, a seamstress. Each time one of us in the family bought a new dress of the right size, she had to “step in” to work on something: a too-long hem, a not-perfect waistline or sleeves too big. It was up to her to make the new dress fit perfectly to our measurements, and it is like this even today. I remember this declaration since my childhood and, as an adult, I’ve applied the same to my life.
Our society pretends we are all created in the same way, but the truth is that each of us is different, and it is exactly this diversity that makes us unique. This sort of “mantra” has helped me to better understand people and their ideas and appreciate them in their uniqueness.
Similarly, enterprises are different from one to another as well, and when it comes to professional solutions related to communicating to specific audiences, their uniqueness becomes their strength to be highlighted.
That’s why CRC – claudiaronchicommunications is like a “communication tailor shop“: ideas and services are cut, sewn and packaged based on the “size” of the client and on the audience the client wants to address… no matter whether big or small.